Everyone’s different. There is no one standard face to define “consumer. “That’s why we developed our trademarked JSH&A LIF™ – to guide us in creating powerful communications programs that truly connect a brand with its consumers.
LIF™ identifies the Life Influence Factors that drive preference and build brand loyalty. We look at the research that defines the brand consumer – the Pulse Points that the brand talks to drivers such as ego, needs, obstacles and desires, as well as the Touch Points where the brand is able to connect points such as family, community, work, event, place and, of course, media.
Just as LIF™style drives the consumer strategy, integration drives the program execution across audiences, channels, and tactics to ensure the brand message engages the consumer at multiple points. Integration means we design communications tactics executed through traditional media outlets, social/digital media conversation, direct connections with experiential events, along with full activation with the brand’s internal audience – its employees who know and love the brand.
Today’s LIF™style Buzz Words are:
Conversation | Integration | Engagement | Relevance