Blog Share!

April 27th, 2012 | by: Kristin Lucas
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One of my favorite things to do is read blogs. I truly value bloggers’ opinions and honestly think they have some the best real-life experiences, advice and reviews to offer. I wanted to share a few of my favorite blogs with you:

  1.  SingleDad.com - This dad-driven site launched back in 2007 and offers a slightly different perspective from the more common mom blogger scene. Blog creator RJ offers a comprehensive resource of advice and tips (along with some pretty amazing videos!) all stemming from raising his three kids as a single father. The blog is constantly refreshed with new content and offers an array of helpful and insightful information for any parent. Want more? Be sure to check out his newest endeavor, CookLikeADad.com which offers recipe and meal ideas.
  2. Resourceful Mommy - The personal blog of Resourceful Mommy Media founder Amy Lupold Bair, this blog offers a variety of cherished family memories, parenting advice and exciting product reviews and giveaways. I’ve had the pleasure of working with Amy over the past several years and can honestly say she is one of the most wonderful women I’ve met amongst the vast blogger community. She has a true passion for what she does and it shines through in all of her posts. If you like her blog posts, then you may want to check out one of her famous Twitter parties (which she invented in 2008) by following her #ResourcefulMom.
  3. Rockin’ Mama - This California-based, savvy mom blogger started blogging as a way to share the experiences of raising her son and ended up with a very successful blog that has become a must-read! Her posts cover family outings, tips and ideas for fun children’s activities and smartly written articles that address real-life issues for moms. I run into the site’s creator, Caryn Bailey, every so often at blogger conferences and she is even more fabulous in person than she appears to be in her blog. If you have an eye for green-friendly items, she also has some great perspectives on environmentally-friendly items and activities.
  4. Fab Find Foodie - This mother of two girls celebrates her passion for all things food and kitchen-related by blogging (and I’m happy that she does because it’s one of my absolute favorite food blogs!). I find that I have a lot in common with her as I too love to cook but often get bored with the same meals, so I always like to spice things up and try something new. I also like that she is a fan of kitchen gadgets and includes reviews of them every so often (indoor electric kitchen fryer anyone?). I have three drawers FULL of kitchen gadgets and gizmos at home and am always looking for more fabulous little time-savers to add to my collection. If you’re looking for some advice in the kitchen, this might be the blog for you!
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Levi’s supporting Water.org on Facebook

August 25th, 2011 | by: Kristin Lucas
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As mentioned in a recent New York Times article, Levi’s has taken to Facebook to call for their 7 million+ fans to support Water.org, an organization committed to providing safe drinking water and sanitation to people in developing countries. This partnership is an extension of Levi’s ‘Go Forth’ campaign and stems from research that young people today want to make a positive difference in the world.

Here’s how it works – Upon visiting Levi’s Facebook page, users can view a commercial directed by Ralf Schmerberg as well as learn more about the nearly 1 billion people don’t have access to safe, clean water. Users can then pledge their support to spread the word right on the page. Once 100,000 people make their pledge, Levi’s will donate money to Water.org. The page reads, “With your help, we can raise awareness of a global crisis and bring clean water to up to 8,000 people – for life. All we need is 100,000 pledges to make it happen.” I’ll vote for that!

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Working with Bloggers

June 15th, 2011 | by: Kristin Lucas
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Like many PR people, I’m seeing the changes in media over the past few years. The switch from “traditional” media outreach (TV, radio, print, some online) to the ever-expanding online world of bloggers and social media networks is both exciting and overwhelming for me. That said, I really enjoy working with bloggers. Here is why:

 

  • REAL RELATIONSHIPS. I feel like have a great relationship with the bloggers that I work. Working with bloggers goes beyond product fact checking and sample requests. We chat about everything from upcoming vacations to our favorite TV shows (Top Chef!) to ideas for new campaigns. I truly value the relationships I have built with the bloggers and those in my office know that I star blog conferences on my calendar months beforehand because I know I’ll get the chance to see everyone in person!
  • HONEST KNOWLEDGE. Bloggers are smart. They represent the target audience for many brands and they know what they want and like. Better yet, they’ll TELL YOU what they want a like. For that reason, I really value their opinions.
  • GOOD STUFF. Have you ever really read the blogs of the blogger’s you work with? I do. I’m amazed by how much thought and work goes into being a mother and a smart consumer. From product reviews to vacation summaries to everyday tips, there is a lot of valuable content shared on blogs today.

Some of my favorite blogs are Resourceful Mommy, Chicken Nuggets of Wisdom, Everday Celebrating, Mama Said and Rockin’ Mama. Do you have a favorite blog? If so, I’d love to hear about it!

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