This week, JSH&A supported a nationwide media relations campaign encouraging consumers to purchase their favorite brands in a new snackable form. The Hershey Company teamed up with Ashlee Simpson-Wentz to promote the launch of the Pieces Candies line in a celebrity kick-off event at the NYC Hershey’s Store on January 27, 2010. Simpson-Wentz rose to fame through the success of her debut song “Pieces of Me” in 2004. Most recently known for her role on The CW’s “Melrose Place,” she continues to steal the spotlight with her Broadway debut as Roxie Hart in the musical “Chicago.” To build excitement for this week’s event and further engage consumers, the team naturally took to social media.
Simpson-Wentz tweeted about the event through her Twitter handle: @AshSimpsonWentz. Her more than 2 million followers were treated to information at the event and learned how to score free Pieces Candies. Program highlights were also shared across several Facebook pages, including the Hershey’s page, Reese’s page and newly created Pieces Candies page.
The Pieces Wrapper Reward Program invites consumers across the country to exchange a full-size Reese’s® Peanut Butter Cup, York® Peppermint Pattie, Almond Joy® Candy Bar or Hershey®’s Special Dark® Dark Chocolate Bar wrapper for a coupon good towards a free bag of the corresponding Pieces Candies flavor. The two-week promotion runs now through February 10, 2010, or up to the first 25,000 coupons redeemed, and is hosted on www.PiecesCandies.com.
To redeem your FREE bag of Pieces Candies, simply:
- 1) Collect a Wrapper
Save one wrapper (including the UPC symbol) from your favorite full-size Reese’s Peanut Butter Cup, York Peppermint Pattie, Almond Joy Candy Bar or Hershey’s Special Dark Dark Chocolate Bar.
- 2) Fill Out Form
Print and complete the registration form available at here.
- 3) Mail Form and Wrapper
Mail the completed registration form and candy wrapper (including the UPC symbol) to the address provided. Envelopes must be postmarked by February 10, 2010 and received by February 26, 2010. See the Offer Terms for more information here.
Stay informed on all the latest Hershey news by becoming a fan of these Facebook pages: Hershey’s page, Reese’s page, and Pieces Candies page. Don’t forget to check in with Ashlee at @AshSimpsonWentz and find the latest Pieces Candies news here!
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