Levi’s supporting Water.org on Facebook

As mentioned in a recent New York Times article, Levi’s has taken to Facebook to call for their 7 million+ fans to support Water.org, an organization committed to providing safe drinking water and sanitation to people in developing countries. This partnership is an extension of Levi’s ‘Go Forth’ campaign and stems from research that young people today want to make a positive difference in the world.

Here’s how it works – Upon visiting Levi’s Facebook page, users can view a commercial directed by Ralf Schmerberg as well as learn more about the nearly 1 billion people don’t have access to safe, clean water. Users can then pledge their support to spread the word right on the page. Once 100,000 people make their pledge, Levi’s will donate money to Water.org. The page reads, “With your help, we can raise awareness of a global crisis and bring clean water to up to 8,000 people – for life. All we need is 100,000 pledges to make it happen.” I’ll vote for that!