After months of planning and preparation, JSH&A spent August 6-7 in New York City to support the Hershey®’s and Kraft Foods® sponsor suite at the annual BlogHer Conference. More than 600 bloggers visited the transformed S’mores ‘Snacktivity’ Suite at the Hilton New York to sample the summertime staple— S’mores— and experience the toasted treat beyond the campfire. All BlogHer attendees were invited to stop by to make their own S’mores using Hershey®’s Milk Chocolate bars, Honey Maid® Graham Crackers and Kraft Jet-Puffed® Marshmallows.
Not only did our team arm bloggers with tips and ideas to create everyday S’mores memories with their family and friends, we also brushed up on the latest social media trends and spread the news using the #Smores hashtag on Twitter. More than 2,400 people attended the BlogHer conference this year – making it the world’s largest conference for women in social media.
Pictured above is the interactive indoor/outdoor S’mores ‘Snacktivity’ Suite space showcasing that S’mores can be made on the grill, on the backyard fire pit, over the campfire or even in the microwave. The bloggers who visited the suite over the course of the 2-day conference said the S’mores ‘Snacktivity’ Suite was their favorite of the entire conference and called it a “must see” event.
When bloggers weren’t roaming the BlogHer expo floor, or visiting the S’mores ‘Snacktivity’ Suite, they were busy attending speaker sessions led by top bloggers and panelists that discussed topics such as: FTC Guidelines, writing styles and tips, building their brand, blogging tools and monitoring practices. Overall, it was a great time shared by all and we look forward to next year’s conference in San Diego!
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