I love posting about social media because there’s always something new to write about. With yesterday’s debut of Google Buzz, this week was no exception.
If you’re not yet familar with Google Buzz, here’s a quick summary: Google Buzz integrates photos, videos and links from social networking sites used by Gmail users’ contacts. While Google claims that Buzz organizes social information and “just works,” numerous comments on social media networks share mixed reactions on the new service. A quick look at #buzz shows a plethora of confusion, excitement and even concerns over privacy settings.
While reactionary comments to the new service run rampant, it seems most social network users are still in the evaluation stage. I just started testing Google Buzz myself and am trying to discern how useful it will be for PR pros. I’m still getting to know Buzz, but based on my first impression, I see two main benefits the service offers PR pros:
1) Google Buzz gives PR pros the ability to immediately connect with contacts in their address book. For example, instead of wasting time trying to find the blogger I emailed on Twitter, I can start a direct conversation with them through a microblog update in Google Buzz. It allows for immediate connections with email contacts.
2) By combining the capabilities of independent social networks like Flickr, Twitter and Facebook all within one location (Gmail), Google Buzz may be a more efficient medium for PR pros to monitor and participate in social media conversations that matter to them and their clients.
I’ll be sure to share new-found, PR friendly Buzz features as I discover and test them. Until then, here’s a look at how Google describes the new Google Buzz.
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