Today I participated in a Bulldog Reporter webinar, Advanced Twitter Training. Dan Zarrella (@dzarrella), a social media and viral marketing scientist for Hubspot, shared great insight on Twitter use. While one’s Twitter influence can be measured by a variety of factors, one of the most commonly recognized influence indicators is the faithful retweet. How many people show they value the content you post by sharing it?
Here’s a quick look at just a few of the fun facts shared about retweeting:
- Women tend to retweet entertainment related posts
- Men tend to retweet opinion posts
- Most popular retweeted words: you, twitter, please, retweet, post
- Most retweetable time: 3-9 p.m.
- More tweeting occurs Monday – Wednesday, but click-through rates are usually higher later in the week
It was refreshing to review sound statistics on the latest Twitter trends, especially those related to retweeting. As rapidly as the social media realm changes, keeping these sharing habits in mind when planning social media campaigns will certainly help maximize their influence potential.
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