Condé Nast Publications and Vogue are revamping pages of the word-of-mouth marketing playbook by creating a network of 1,000 influential fashion and beauty ‘experts’ who will serve Vogue’s advertisers by offering insight on consumer preferences and online activity. The Vogue Insiders will act as a focus group of sorts, sharing thoughts on new collections, special events and product samples with their own audiences and networks of other like-minded consumers.
Considering that 61 percent of consumers rely on customer reviews for purchases they make, this is shaping up to be an effective tool to drive purchasing decisions.
(No Ratings Yet)
Loading ...