A Case of the Mandays with Manwich
Leverage social influencers to remind moms that Manwich is a winning mealtime solution in the absence of brand-owned social channels.
Engage third-party advocates to share Manwich messages and increase online conversations about Manwich as a tasty, easy weeknight meal.
- Launch “Case of the Mandays” campaign to inspire families to get back to the dinner table on one of the busiest nights of the week – Mondays
- Ask bloggers, influencers and celebrities whose social presence and content resonate with moms to share new Manwich recipes and usage ideas
- Use Twitter parties and influencer content to drive consumers to Manwich.com to interact with brand videos and recipe content
- 76MM+ social media impressions
- 105% increase in unique visitors to Manwich.com
- 3% increase in total online conversations containing evidence of purchase intent
- 23,800+ unique pieces of social content created