Great Whisk(e)y Debates
Generate year-long awareness and trial of Beam’s award-winning whiskey portfolio in key U.S. markets.
Host a series of Great Whisk(e)y Debates—tasting presentations that entertain and inform about all things whisk(e)y. The debates are moderated by JSH&A President Jim Kokoris, who leads key Beam brand ambassadors in a lively discussion surrounding America’s preferred whiskies.
- Develop Great Whiskey Debate concept and scripts
- Execute media outreach in each market
- Drive conversations across brands’ social channels
- In one year, introduced nearly 1,500 attendees in target markets to the brand portfolios
- Generated more than 7MM media impressions both nationally and in local markets