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Great Whisk(e)y Debates

Challenge

Generate year-long awareness and trial of Beam’s award-winning whiskey portfolio in key U.S. markets.

Approach

Host a series of Great Whisk(e)y Debates—tasting presentations that entertain and inform about all things whisk(e)y. The debates are moderated by JSH&A President Jim Kokoris, who leads key Beam brand ambassadors in a lively discussion surrounding America’s preferred whiskies.

Outcomes