Master Lock Thinks Pink for Breast Cancer Awareness
Master Lock, the industry leader in locks and security products, partnered with JSH&A Public Relations to create awareness for and drive sales of its pink padlock in support of The Breast Cancer Research Foundation®.
- Leverage the news value of National Breast Cancer Awareness Month (October) to build excitement and generate awareness for the pink padlock via an aggressive media relations campaign
- Generated nearly 82 million consumer media impressions
- Media included Newsday, The Hartford Courant, Patriot Ledger, What’s On, M-Teen Magazine, Cancer Weekly, “Fox 6 News at 6? Milwaukee, “North Jersey’s Talking,” Insidemotherhood.com and TheMomSalon.com
- Reached key influencers via participation in Hershey®‘s Tour de Pink, Shape magazine’s “Pilates for Pink” auction, two Play for PINK championship golf outings and FM 106.1-hosted “Karen’s Mammogram Party”