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  • Tuesday, September 16th, 2014 jonni image

    Brands are always looking for love from their consumers.  Unfortunately, they are often looking in the wrong places and have bad pick-up lines.  Wary of the hard sales pitch, consumers want a meaningful relationship – not a one-night-stand. Social media Read more…

  • Tuesday, September 9th, 2014 iphone pic 2

    The brand unveiled the iPhone 6 and iPhone 6 Plus with features like bigger screens (4.7-inches and 5.5-inches, respectively), better photo-taking abilities, longer battery life, more advanced apps and a more efficient new chip with an A8 microprocessor. Interesting news, Read more…

  • Tuesday, September 9th, 2014 newspaper-154444_640

    Trending: Random observations from the media world in no particular order: That’s weird, I just saw her on TV a few weeks ago: The New York Times reported that Joan Rivers died in 1914. But does NBC match his 401(k) Read more…

  • Friday, August 29th, 2014 Social channel updates teaser image

    Last month we wrote about changes to Facebook’s algorithm, new Vine metrics and the launch of organic tweet analytics, among other social news. It may be the dog days of summer, but the social train isn’t slowing down. We’ve got a new batch Read more…

  • Wednesday, August 27th, 2014 Business people waiting for job interview

    Whether you’re a recent PR graduate or a current student, chances are that some sort of interview will be in your future. As a semi-recent college graduate, I can empathize on many levels; the nerves before that first phone interview Read more…

  • Friday, August 22nd, 2014 rg1024_old_television_2.0

    When big moments happen in the world and on TV, consumers turn to phones, tablets and computers to share their reactions instantly through social media—and they are doing it a lot. Take for example the tragic death of comic legend Read more…

  • Friday, August 15th, 2014

    We all moan about back-to-school commercials in July, Halloween costumes in August and Christmas trees in September, but the truth is, we’re driving this marketing trend. The increase in mobile usage has transformed the way consumers shop, converting seasonal shopping Read more…

  • Tuesday, August 12th, 2014 wom

    Consumer surveys consistently show that shoppers place more trust in product reviews from their peers over any other news source. So, it should come as no surprise that brands are eager to find ways to generate peer reviews. Here are Read more…

  • Thursday, July 31st, 2014 Ericsson_1939

    In a day and age when cell phones, email and too many social media sites to list run rampant, you have to wonder: Is the personal touch a thing of the past? It could easily go that way, but in Read more…

  • Monday, July 28th, 2014 faith popcorn

    There’s no doubt that global cultures and customs are experiencing monolithic changes.  Recognition of gay marriage, growth of single parent households, extended life expectancy, advanced education among women, rapid innovation and utilization of personal technology; these are just a few Read more…