Menu

Blog

  • Friday, May 24th, 2013 WOMMU

    Stories, big data, influencers, content marketing and reaching millennials were some of the hot topics discussed at WOMM-U 2013, the Word of Mouth Marketing Association’s annual education event. The following highlights some of the information shared at the event. Gen Read more…

  • Thursday, May 23rd, 2013 Post Acumen

    Like the rest of the marketing, social media and communications world, the JSH&A team is continually seeking to make sense of social media data and help our clients translate a mess of numbers into actionable learnings.  We recently started using Read more…

  • Tuesday, May 21st, 2013 unplug

    I know I couldn’t do it. There are some things that I can put my mind to and push through. But an exile from the Internet? No Google, Facebook, Twitter, Pinterest, Wiki and general online searches? I actually couldn’t do Read more…

  • Tuesday, May 14th, 2013

    I’ve loved Inc. magazine ever since my days working with small tech start-ups. At that time, it was a must to read the publication cover to cover to see how the journalists crafted the success stories of various entrepreneurs and Read more…

  • Thursday, May 9th, 2013 6859096663_144e8037d6

    Ever wonder why some Facebook content goes viral, and some doesn’t? The answer lies in a simple equation: EdgeRank. While most social media experts have long been familiar with EdgeRank and its importance within social marketing, it’s always good to Read more…

  • Tuesday, May 7th, 2013 Vine_Homepage

    Remember the 15-page college term paper you waited to write until the night before it was due? How happy would you be if you were allowed to condense your main point into a video that lasted a mere six seconds? Read more…

  • Monday, May 6th, 2013 6077020797_972f7443b5_b

    When I first heard the term gamification at SXSW in 2011, I was both confused and intrigued by the prospect of incorporating game elements into everyday activities. I grew up with video games, as have many adults under 40. Since Read more…

  • Tuesday, April 30th, 2013 Reese_Witherspoon_2012_cropped

    It’s the end of the month and Spring is finally knocking at our doors here in Chicago.  So what better time to reflect on one of the month’s most-talked about entertainment blunders – the arrest of everyone’s favorite, girl-next-door actress Read more…

  • Friday, April 26th, 2013 Content-Is-King

    According to the “Quarterly Intelligence Briefing: Digital Trends for 2013” from Econsultancy and Adobe, content is the number one marketing priority for brand budgets this year. 39 percent of respondents named it a top priority and emerging digital trend, and Read more…

  • Tuesday, April 23rd, 2013 Twitter app icon

    Even with its 140-character restriction, Twitter has become a powerful news service capable of reaching a worldwide audience instantly as events happen. The first source to announce the Boston Marathon explosions, Twitter immediately became the go-to point for individuals desperate Read more…