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  • Thursday, April 17th, 2014 Easter_eggs-midiman

    I’ve probably spent the better part of the past five years watching Pixar movies with my kids. In fact, there was a six month period where it seemed like Toy Story (1, 2 AND 3) played on a continuous loop Read more…

  • Monday, April 14th, 2014 press mics

    While our industry has experienced seismic changes over the past few years, (I always look for chance to use the word seismic, it’s just a neat word) one constant has been the need for accurate, clear and convincing messaging. (Drum Read more…

  • Wednesday, April 9th, 2014 featured image

    Since selfie was coined word of the year by Oxford Dictionaries in 2013, people across the world have been snapping endless photos with the front facing cameras on their phones. Many brands have capitalized on this trend, but none have Read more…

  • Thursday, April 3rd, 2014 5653817859_a2cf291915

    As someone who develops content and manages brand social media platforms, I think it’s fun to come up with really creative (and sassy, depending on the client) posts to coincide with trending topics or holidays each month. Over the past Read more…

  • Wednesday, March 26th, 2014 PR measurement image

    It’s true, I am a numbers nerd. Moving averages, percent changes and engagement rates are part of my everyday vocab. So I was thrilled to see the Queen of Metrics, Katie Paine, speak about measurement during a recent IPREX conference. Read more…

  • Thursday, March 20th, 2014 extra_news

    Two questions concerning Malaysia Airlines Flight 370: 1) where is it and 2) what will CNN broadcast once it’s found and the story is finally over? The wall-to-wall coverage the cable king is providing is bordering on the obsessive. If Read more…

  • Wednesday, March 19th, 2014 na2

    Getting your content in front of your audience is an evolving mix of challenges from new algorithms (thanks a lot, Facebook) to over-saturation. There is no shortage of competition on the information superhighway known as the internet. But you can Read more…

  • Monday, March 17th, 2014 SXSW 1

    Originating as a music festival in 1987, South by Southwest (SXSW) has grown into a large-scale event featuring A-list music performers, movie screenings and conferences highlighting keynote speakers from some of the top brands in the world. It is also Read more…

  • Monday, March 3rd, 2014 ellen-tweet

    Following a night of highs and lows, laughs and tears, once the Academy Award dust has settled it’s time to see what shone through social media clutter. Samsung was hot to trot for the Academy Awards – they were featured Read more…

  • Monday, February 24th, 2014 7196460482_3fdc41aef3_b

    In a recent JSH&A eNewsletter, I touched on the importance of social listening. In a nutshell, smart brands listen more than they talk on social outlets. But how do they do this, and how can you replicate? The more strategic Read more…