Blog
Stories, big data, influencers, content marketing and reaching millennials were some of the hot topics discussed at WOMM-U 2013, the Word of Mouth Marketing Association’s annual education event. The following highlights some of the information shared at the event. Gen Read more…
Like the rest of the marketing, social media and communications world, the JSH&A team is continually seeking to make sense of social media data and help our clients translate a mess of numbers into actionable learnings. We recently started using Read more…
I know I couldn’t do it. There are some things that I can put my mind to and push through. But an exile from the Internet? No Google, Facebook, Twitter, Pinterest, Wiki and general online searches? I actually couldn’t do Read more…
I’ve loved Inc. magazine ever since my days working with small tech start-ups. At that time, it was a must to read the publication cover to cover to see how the journalists crafted the success stories of various entrepreneurs and Read more…
Ever wonder why some Facebook content goes viral, and some doesn’t? The answer lies in a simple equation: EdgeRank. While most social media experts have long been familiar with EdgeRank and its importance within social marketing, it’s always good to Read more…
Remember the 15-page college term paper you waited to write until the night before it was due? How happy would you be if you were allowed to condense your main point into a video that lasted a mere six seconds? Read more…
When I first heard the term gamification at SXSW in 2011, I was both confused and intrigued by the prospect of incorporating game elements into everyday activities. I grew up with video games, as have many adults under 40. Since Read more…
It’s the end of the month and Spring is finally knocking at our doors here in Chicago. So what better time to reflect on one of the month’s most-talked about entertainment blunders – the arrest of everyone’s favorite, girl-next-door actress Read more…
According to the “Quarterly Intelligence Briefing: Digital Trends for 2013” from Econsultancy and Adobe, content is the number one marketing priority for brand budgets this year. 39 percent of respondents named it a top priority and emerging digital trend, and Read more…
Even with its 140-character restriction, Twitter has become a powerful news service capable of reaching a worldwide audience instantly as events happen. The first source to announce the Boston Marathon explosions, Twitter immediately became the go-to point for individuals desperate Read more…
