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  • Thursday, October 16th, 2014 brain

    As marketers, we’ve collectively come to several conclusions about consumers’ social media consumption habits. For example, consumers like photos. They like posts that are fun, and they like the opportunity to win free stuff. But have most of us stopped Read more…

  • Wednesday, October 15th, 2014 Dremel collage 1

    This fall, the Dremel brand shook things up in the rotary tool category with the launch of the Micro 8050. The tool offered new features and first-to-market innovations that we knew crafters and DIYers would appreciate. But like many new Read more…

  • Wednesday, October 8th, 2014 Hand holding mobile smart phone

    I recently talked with some industry colleagues affiliated with Northwestern University’s Integrated Marketing Communications program and the topic of transmedia storytelling came up. As we discussed how more organizations and brands are using transmedia storytelling to create immersive storyworlds that Read more…

  • Wednesday, October 1st, 2014 Kokoris

    Twenty-years ago, I joined JSH&A not knowing exactly what I was getting in to. I had spent the last 13 years at a large, global agency, and for the most part loved it. But, big-agency burnout, (the constant demand to Read more…

  • Tuesday, September 30th, 2014 Nat'l Coffee Day

    Yesterday was the kind of day I live for – seriously. A completely fictional holiday that had PR machines churning. It was National Coffee Day. Yup, that’s a day (pretty much everything has a ‘day’ now). All the big names Read more…

  • Tuesday, September 16th, 2014 jonni image

    Brands are always looking for love from their consumers.  Unfortunately, they are often looking in the wrong places and have bad pick-up lines.  Wary of the hard sales pitch, consumers want a meaningful relationship – not a one-night-stand. Social media Read more…

  • Tuesday, September 9th, 2014 iphone pic 2

    The brand unveiled the iPhone 6 and iPhone 6 Plus with features like bigger screens (4.7-inches and 5.5-inches, respectively), better photo-taking abilities, longer battery life, more advanced apps and a more efficient new chip with an A8 microprocessor. Interesting news, Read more…

  • Tuesday, September 9th, 2014 newspaper-154444_640

    Trending: Random observations from the media world in no particular order: That’s weird, I just saw her on TV a few weeks ago: The New York Times reported that Joan Rivers died in 1914. But does NBC match his 401(k) Read more…

  • Friday, August 29th, 2014 Social channel updates teaser image

    Last month we wrote about changes to Facebook’s algorithm, new Vine metrics and the launch of organic tweet analytics, among other social news. It may be the dog days of summer, but the social train isn’t slowing down. We’ve got a new batch Read more…

  • Wednesday, August 27th, 2014 Business people waiting for job interview

    Whether you’re a recent PR graduate or a current student, chances are that some sort of interview will be in your future. As a semi-recent college graduate, I can empathize on many levels; the nerves before that first phone interview Read more…