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  • Monday, December 8th, 2014 shutterstock_219211636

    Millions of people (willingly) dumped ice on themselves, Samsung gave new meaning to the term “selfie” and the NYPD learned how easily a simple hashtag can backfire. As 2014 comes to an end, we took a look at some of Read more…

  • Friday, December 5th, 2014 10838125_10152943365048487_5661255593486718942_o

    It’s that time again! Time to be different. Time to take a new look at things. Time to read something you wouldn’t normally read, eat lunch at some place you normally wouldn’t eat, talk to someone you wouldn’t normally talk Read more…

  • Monday, December 1st, 2014

    2014 was a busy year filled with highs and lows stemming from myriad cultural moments and global issues. And, as in recent years, the proliferation of social media helped spread these moments worldwide at record-breaking speeds. Marketers worked overtime monitoring Read more…

  • Tuesday, October 28th, 2014

    In a perfect world, marketers would have endless resources to dedicate to content creation, social listening, campaign optimization and community management. In this perfect world, our visual content would always drive engagement, our social strategies would always deliver on marketing Read more…

  • Friday, October 17th, 2014 150th Anniversary Pic - Beam

    On August 25, 2014, the man behind the world’s No. 1 selling bourbon – James Beauregard “Jim” Beam – would have turned 150 years old. To celebrate the milestone and his pioneering spirit that became the cornerstone to the Beam Read more…

  • Thursday, October 16th, 2014 brain

    As marketers, we’ve collectively come to several conclusions about consumers’ social media consumption habits. For example, consumers like photos. They like posts that are fun, and they like the opportunity to win free stuff. But have most of us stopped Read more…

  • Wednesday, October 15th, 2014 Dremel collage 1

    This fall, the Dremel brand shook things up in the rotary tool category with the launch of the Micro 8050. The tool offered new features and first-to-market innovations that we knew crafters and DIYers would appreciate. But like many new Read more…

  • Wednesday, October 8th, 2014 Hand holding mobile smart phone

    I recently talked with some industry colleagues affiliated with Northwestern University’s Integrated Marketing Communications program and the topic of transmedia storytelling came up. As we discussed how more organizations and brands are using transmedia storytelling to create immersive storyworlds that Read more…

  • Wednesday, October 1st, 2014 Kokoris

    Twenty-years ago, I joined JSH&A not knowing exactly what I was getting in to. I had spent the last 13 years at a large, global agency, and for the most part loved it. But, big-agency burnout, (the constant demand to Read more…

  • Tuesday, September 30th, 2014 Nat'l Coffee Day

    Yesterday was the kind of day I live for – seriously. A completely fictional holiday that had PR machines churning. It was National Coffee Day. Yup, that’s a day (pretty much everything has a ‘day’ now). All the big names Read more…