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  • Friday, April 24th, 2015 14529403088_de52469abf_o

    From Coca-Cola’s Share a Coke campaign to the ALS Ice Bucket Challenge, 2014 was the Year of the Story according to Entrepreneur Magazine. I can’t think of one single area in our field that is more important than storytelling. In Read more…

  • Friday, April 24th, 2015 Rosie the Riveter

    Since 2004, Dove has been empowering women through their real beauty campaign. Aligning with the brand’s authenticity, Dove’s most recent #ChooseBeautiful campaign asks women from around the world to make a choice by walking through a door labeled either “average” Read more…

  • Thursday, April 23rd, 2015 iphone-410311_1280

    With the ease of smartphones at their fingertips, today’s teenagers are more connected than ever before. According to a report from Pew Research Center, the wide spread availability of smartphones has approximately 24% of teens (ages 13-17) online almost constantly. Read more…

  • Wednesday, April 15th, 2015 Periscop_Meerkat

    Meerkat, Periscope, live-streaming…oh my. Live-streaming mobile applications have suddenly taken the world of social media by storm. Meerkat was the darling at first. With the tap of one on-screen button, users can suddenly share what they were doing with the Read more…

  • Monday, March 23rd, 2015 networkingpeople1

    Internet reigns supreme. Social – the way to go. Well, sometimes. Sure, social networking and using the numerous resources available at your fingertips can be a time saver, but is it a lasting impression you’ll make on another person? How Read more…

  • Monday, March 23rd, 2015 Print

    When Pinterest Head of Brand David Rubin told SXSW attendees this month that “Pinterest is not social media,” heads turned and a social conversation was born. He argued that people on Pinterest are not on Pinterest for anyone else but Read more…

  • Monday, March 23rd, 2015 iStock-Unfinished-Business-12

    Vince has done it again (or at least someone on his team did). The share-worthy, FREE stock photos, featuring Vaughn and his co-star’s for the upcoming movie— “Unfinished Business” —pretty much won the internet last week. Driving shares and conversation Read more…

  • Friday, March 20th, 2015 shutterstock_193013642

    In today’s ever-changing social landscape, it’s difficult to keep up with new and various platforms. Fear you may have missed one recently? We’ve got you covered. Read on for some of our recent favorite social media headlines and what they mean Read more…

  • Friday, March 20th, 2015 meerkat

    Not so long ago, to connect live with its media or consumer audience, it meant that a brand had to meet them face to face. Perhaps at a product launch event, tradeshow, handing out street drops or during a deskside Read more…

  • Thursday, March 12th, 2015 bill cosby

    The Cosby saga continues. Earlier this week, Beloved Bill appeared in a video wearing pajamas while talking on a land line that looked a bit like the Bat Phone.  While on the phone, Cosby, who looked aged and disoriented, “discussed” Read more…