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Brand Strategy & Marketing

  • Thursday, February 23rd, 2017 CuVerro Square 0504

    I must admit that when JSH&A first started working with CuVerro® antimicrobial copper, I had no idea how powerful copper was. In my mind, copper was beautiful metallic found in a lineup of rainbow-colored Sharpies, a collection of pots and Read more…

  • Friday, July 22nd, 2016 Future is a puzzle

    We have been hit with terrible global and local tragedies made even worse by a bombastic, nasty political season. So it’s not surprising that the recent marketing messages breaking through all of the noise are those that convey a sense Read more…

  • Friday, May 20th, 2016 iStock_000006111221Small

    When a tragedy occurs, whether it’s a weather event such as a hurricane, tornado, or earthquake, or an epic fire like the one that ravaged Ft. McMurray in the Canadian province of Alberta, companies, both local and national, often want Read more…

  • Friday, April 22nd, 2016 Story

    Not that long ago, we were charged with writing the biography of a famous (and deceased) whiskey-distiller. I had known the man well, he was an “American Original”, so we – or more specifically I – jumped at the chance Read more…

  • Thursday, March 17th, 2016 PR Bullseye

    I know I’m a little late to weigh in on this issue, but I’ve been following the Chipotle E. coli, norovirus issue with some interest because I’m a big fan of the company, and like many others, am hoping it Read more…

  • Tuesday, February 2nd, 2016 CG Football

    Have you heard? Apparently there is a big football game taking place this coming Sunday. It is a day when winning, comes down to the best strategy and precise execution. Outside of the two teams going head-to-head, the same holds Read more…

  • Saturday, January 23rd, 2016 tree-200795_1920

    With every New Year comes new advancements, innovations, technologies and channels that keep consumers active, engaged and connected. As we move full speed ahead into 2016, here are some of our predictions on trends to look out for in the Read more…

  • Tuesday, January 19th, 2016

    Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, outlining the KPIs and identifying new strategies to drive video views or shares is key. JSH&A recently sat Read more…

  • Friday, January 15th, 2016 IMG_2

    CES is the tech trade show of the year, where brands launch new products, trends are set and media review the top new products. But it can also have a cost-prohibitive budget for many brands. Pepcom’s Digital Experience! is a Read more…

  • Wednesday, January 13th, 2016 man-791440_1920

    There’s a flippant saying you’ll often hear around the industry – all publicity is good publicity. Sure it gets the name of a company and/or product “out there,” but at what cost? And even if there are negative insinuations, does Read more…