Menu

Events

  • Friday, January 15th, 2016 IMG_2

    CES is the tech trade show of the year, where brands launch new products, trends are set and media review the top new products. But it can also have a cost-prohibitive budget for many brands. Pepcom’s Digital Experience! is a Read more…

  • Monday, October 12th, 2015 On the first day of fall, Corona Extra teamed with internationally recognized street artists, Tracy Lee Stum and Julio Jimenez, to remind people that summer is a state of mind with a 250-square-foot, 3-dimensional beach scape in the center of New York's Chelsea Triangle, Wednesday, Sept. 23, 2015. The imported beer brand, invited street-goers to jump in the scene and have their photo taken to appear as if they are actually at the beach enjoying a cool beverage or floating in the refreshing water. (Photo by Diane Bondareff/Invision for Corona Extra/AP Images)

    With Corona Extra, it’s “Always Summer.” This fall, JSH&A was challenged to drive media coverage and consumer engagement for this quintessential summertime beer beyond its core summer selling season. Keeping the light-hearted brand personality and the newly embraced “Always Summer” Read more…

  • Monday, March 23rd, 2015 networkingpeople1

    Internet reigns supreme. Social – the way to go. Well, sometimes. Sure, social networking and using the numerous resources available at your fingertips can be a time saver, but is it a lasting impression you’ll make on another person? How Read more…

  • Thursday, January 9th, 2014 Tyler Signing Books BEST

    There was a time that events ruled public relations – whether a new product launch, exclusive media event or consumer sampling opportunity. We’ve done it time and time again, and while digital media continues to gain momentum and be the Read more…

  • Tuesday, November 19th, 2013 2379621715_17ddb44795_o

    Social media began with the premise of connecting friends, family and even strangers from around the world. It has evolved beyond a personal networking opportunity into a marketing channel for brands wishing to drive trial and build advocacy. When marketing Read more…

  • Friday, September 13th, 2013 6bd24014-1bf0-44dc-bd2f-11fdad0aea77

    This week I tuned into Apple’s big event, anxiously refreshing the page for the first glimpse of the brand’s latest creations. Sure, leaked photos of the new iPhones had been circulating for weeks, but were they real? And, would Tim Read more…

  • Wednesday, June 5th, 2013 Chicago Media Blog-updated

    A few months back, a colleague and I attended the PRSA Chicago’s “State of the Chicago Media” event. Like many Chicago events for PR professionals, the evening included a chance to listen to some of Chicago’s most prominent media professionals Read more…

  • Sunday, May 1st, 2011 SAMSUNG

    In an ideal world, a business’s willingness to give should come from something other than the desire for publicity. The reality is this rarely, if ever,  happens. It’s the nature of the marketing beast. But brands should take note of what Read more…

  • Friday, March 25th, 2011 sxsw-2011

    This year, I was given the opportunity to attend SXSW Interactive.  It was five intense days of business meeting geekery head on.  It was nice to escape the wrath of Chicago winter and enjoy some spring-like weather in my home Read more…