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Experiential Marketing & WOM

  • Saturday, January 23rd, 2016 tree-200795_1920

    With every New Year comes new advancements, innovations, technologies and channels that keep consumers active, engaged and connected. As we move full speed ahead into 2016, here are some of our predictions on trends to look out for in the Read more…

  • Monday, November 23rd, 2015 5_1_2

    Last week, JSH&A sought all things social at the 2015 Social Media Week conference in Chicago. We dove into raw data, learned about the latest industry innovations and took advantage of Social Media Week’s informative, unique and engaging sessions that Read more…

  • Monday, October 12th, 2015 On the first day of fall, Corona Extra teamed with internationally recognized street artists, Tracy Lee Stum and Julio Jimenez, to remind people that summer is a state of mind with a 250-square-foot, 3-dimensional beach scape in the center of New York's Chelsea Triangle, Wednesday, Sept. 23, 2015. The imported beer brand, invited street-goers to jump in the scene and have their photo taken to appear as if they are actually at the beach enjoying a cool beverage or floating in the refreshing water. (Photo by Diane Bondareff/Invision for Corona Extra/AP Images)

    With Corona Extra, it’s “Always Summer.” This fall, JSH&A was challenged to drive media coverage and consumer engagement for this quintessential summertime beer beyond its core summer selling season. Keeping the light-hearted brand personality and the newly embraced “Always Summer” Read more…

  • Thursday, April 17th, 2014 Easter_eggs-midiman

    I’ve probably spent the better part of the past five years watching Pixar movies with my kids. In fact, there was a six month period where it seemed like Toy Story (1, 2 AND 3) played on a continuous loop Read more…

  • Thursday, December 19th, 2013 story

    Every brand has a story worth telling, sometimes it just needs a dash of creativity and a little lot of editing. Consumers don’t just want to be talked at, they want to be part of a relatable community. If you Read more…

  • Tuesday, July 30th, 2013 IMG_1827

    A few days prior to the ninth annual BlogHer conference in Chicago, Co-founder Elisa Camahort published a blog post that quickly became one of the hottest topics at #BlogHer13. The topic? Unsanctioned brand parties. In summary, her post states that Read more…

  • Thursday, February 14th, 2013 JerseyMikes subs

    In my continued quest to find positive customer service experiences, I was thrilled to stumble upon this one. There is a sandwich chain that opened near my house that my family wanted to try out. I have had two, completely Read more…

  • Wednesday, December 5th, 2012 jshablog1

    If you’ve ever read an issue of US Weekly, you know about its “Just Like Us” column. From grocery shopping to working out, this column profiles famous faces in their everyday endeavors to showcase celebrities’ “normal” tendencies. (You know, aside Read more…

  • Wednesday, November 28th, 2012 bbyBabyLogoSmall3

    I’m not just a full time PR practitioner, I’m also a mom. Between exciting events, pitching and planning, I’m still on-the-go working on activities for my kids to do – planning for our family and their next stages and steps Read more…

  • Friday, September 28th, 2012 dsw

    Customer service is key. Everything we do for PR, marketing, social media is for naught if someone has a bad experience with customer service. They complain to anyone that listens what a difficult and unpleasant time they had with poor Read more…