Menu

Influencers

  • Monday, November 23rd, 2015 5_1_2

    Last week, JSH&A sought all things social at the 2015 Social Media Week conference in Chicago. We dove into raw data, learned about the latest industry innovations and took advantage of Social Media Week’s informative, unique and engaging sessions that Read more…

  • Monday, June 1st, 2015 FTC Disclosure Guidance Social Media

    The FTC is now offering additional guidance on online endorsements. The group’s Frequently Asked Questions site, which answers common questions about how to disclose material connections between advertisers and endorsers, was updated last week to help both parties better follow Read more…

  • Saturday, October 26th, 2013 twitter1

    Brands that effectively use Twitter often begin by identifying the various strategic purposes the channel will serve. From customer service and product promotions to issues management and behind-the-scenes access, it’s all about honing in on the channel’s purpose. (Wondering how Read more…

  • Tuesday, July 30th, 2013 IMG_1827

    A few days prior to the ninth annual BlogHer conference in Chicago, Co-founder Elisa Camahort published a blog post that quickly became one of the hottest topics at #BlogHer13. The topic? Unsanctioned brand parties. In summary, her post states that Read more…

  • Monday, July 9th, 2012

    For ages, PR pros have tried to figure out the best way to break through the media clutter and get a reporter’s attention, interest – and ultimately, a client placement. From the perfect subject line to an attention-grabbing opening sentence, Read more…

  • Thursday, February 2nd, 2012 measuring-social-media

    “How do you measure success?”  “What is the level of influence versus the level of engagement?”  “Have we figured out the value of an influencer and how it affects our ROI?”  What?!!!? We’re talking about social media measurement again.  That’s Read more…

  • Friday, August 26th, 2011

    Take a nostalgic location, pair it with a unique consumer experience and add a dash of social media — you’ll create the latest campaign from MasterCard and Facebook Places. In an effort to differentiate MasterCard by offering one-of-a kind experiences Read more…

  • Wednesday, August 17th, 2011 Vogue-Insiders-Logo-And-Model-197x300

    Condé Nast Publications and Vogue are revamping pages of the word-of-mouth marketing playbook by creating a network of 1,000 influential fashion and beauty ‘experts’ who will serve Vogue’s advertisers by offering insight on consumer preferences and online activity. The Vogue Insiders Read more…

  • Wednesday, August 17th, 2011

    Influence used to be measured by expertise and high public visibility – a select group of individuals were tapped by the press, invited to give speeches and make public appearances on behalf of a brand. Networking occurred with face-to-face meetings Read more…