Menu

Measurement & ROI

  • Tuesday, April 15th, 2014 Facebook image

    Getting posts seen more on Facebook is a challenge for all marketers right now. It was just a couple of years ago that we gasped when Facebook told us a mere 16 percent of fans saw organic posts. Now, without Read more…

  • Wednesday, March 26th, 2014 PR measurement image

    It’s true, I am a numbers nerd. Moving averages, percent changes and engagement rates are part of my everyday vocab. So I was thrilled to see the Queen of Metrics, Katie Paine, speak about measurement during a recent IPREX conference. Read more…