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  • Wednesday, June 15th, 2011

    With Father’s Day quickly approaching, I recalled my first memory playing billiards with my father on a Brunswick pool table. Recalling the fond moment led me to put it in writing and submit it as a guest post for the Read more…

  • Wednesday, June 15th, 2011

    Like many PR people, I’m seeing the changes in media over the past few years. The switch from “traditional” media outreach (TV, radio, print, some online) to the ever-expanding online world of bloggers and social media networks is both exciting Read more…

  • Tuesday, June 14th, 2011 youtube

    A recent post on YouTube’s global blog suggests that consumers are dedicating more time and attention to online video viewing than they have in years past. This, along with reports from Nielsen confirming that April 2011 saw the highest number Read more…

  • Monday, June 6th, 2011 Thank-You-Economy

    After seeing Gary Vaynerchuk present at 2011’s SXSW Interactive, I was inspired to read his newest book, The Thank You Economy. In the book, Vaynerchuk offers a business owner’s perspective to evaluating the practical side of why companies should adopt Read more…

  • Friday, June 3rd, 2011 youtube127

    A recent post on YouTube’s global blog suggests that consumers are dedicating more time and attention to online video viewing than they have in years past. This, along with reports from Nielsen confirming that April 2011 saw the highest number Read more…

  • Thursday, May 19th, 2011 Stack-of-Books_Katerha_Flickr

    On a flight heading to New York City reflecting on SOBCon 2011 and getting ready for the PRSA Digital Impact conference, I had a revelation. I was in the middle of reading Gary Vaynerchuck’s The Thank You Economy when I Read more…

  • Monday, May 16th, 2011

    In an article amusingly titled #Winning on Twitter, Ad Age’s Michael Learmonth discusses ways certain brands are winning in the Twittersphere by tying Twitter ads to new product launches, incorporating links and sharing real-time news announcements. With more than 90 Read more…

  • Thursday, May 12th, 2011 Old-Navy-QR-Code-1024x768

    The digital world is starting to bond with the tangible world. If you haven’t seen these funky looking squares in public, known as Quick Response or QR codes, get ready for an invasion.  The technology originated in Japan in 1994, Read more…

  • Wednesday, May 11th, 2011

    JSH&A recently attended a seminar hosted by the Promotion Marketing Association called Brand Karma: Cause-Related Marketing (CRM). Marketing execs from Pepsi, Flirty Girl Fitness, McDonald’s, Barilla and City of Hope downloaded on the benefits of implementing CRM campaigns, which have been Read more…

  • Sunday, May 1st, 2011 SAMSUNG

    In an ideal world, a business’s willingness to give should come from something other than the desire for publicity. The reality is this rarely, if ever,  happens. It’s the nature of the marketing beast. But brands should take note of what Read more…