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  • Wednesday, April 20th, 2011 199257_206967699315252_206736659338356_823010_552889_n

    As more and more consumers become journalists (a.k.a. bloggers), the debate continues as to whether to maintain a Facebook page for personal or professional use.  Have you been “friended” by a blogger or traditional journalist?  Did you accept?   Earlier Read more…

  • Monday, April 18th, 2011 Magazine-Image

    Enjoy this trends piece from Assistant Account Executive Cory Dimitrakopoulos. The recent recession brought on a decline in magazine ad pages and subscription rates as consumers tightened their wallets. This is obviously a concern for publications as they strive to Read more…

  • Monday, April 11th, 2011 SAMSUNG

    I saw this car driving around town and it got me thinking: with consumers constantly on-the-go is this type of marketing the optimal tactic? Even a busy person cannot avoid an advertisement directly in front of their face. Are consumers Read more…

  • Wednesday, April 6th, 2011 talking-fat-cat

    Looking for the nearest tattoo parlor?  TatTap Tattoo offers reviews on over 10,000 artists and tattoo parlors.  Or maybe you need a laugh as you fill out your tax return.  Try A Talking Fat Cat.  He laughs, burps, slurps, farts, Read more…

  • Friday, April 1st, 2011 Gamification

    I don’t need to rehash how communication has permanently changed because of social media. The marketing industry is obsessed with Facebook, Twitter, Youtube and Foursquare. Yes, each of these channels contributed to a cultural shift in how we communicate, but Read more…

  • Friday, March 25th, 2011 sxsw-2011

    This year, I was given the opportunity to attend SXSW Interactive.  It was five intense days of business meeting geekery head on.  It was nice to escape the wrath of Chicago winter and enjoy some spring-like weather in my home Read more…

  • Wednesday, March 9th, 2011

    To keep up with the ever-evolving world of online communication, JSH&A staffers Cory Dimitrakopoulos, Laura Colar and Jaclyn Cole ‘sat down’ with some of today’s top bloggers to get an inside look at their feelings toward working with PR professionals. Read more…

  • Monday, March 7th, 2011 I-am-a-social-object

    JSH&A held a staff development day recently.  All of us prepare a presentation and share our insights on a particular topic with staff.  It’s a way for each of us to contribute and educate each other on a particular topic. Read more…

  • Monday, February 14th, 2011

    When a person “Likes” a brand’s Facebook page, metaphorically, it’s like a handshake.  Think about how people in the “analog” world meet each other.  Frequently, a real world introduction begins with a handshake.  How a brand chooses to act during Read more…

  • Thursday, January 13th, 2011

    We enjoyed this interview with Brian Solis discussing new media and wanted to spread its message. A standout concept: competition can only take you so far. Brian highlights the importance of educating consumers on your brand and giving them a Read more…