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Agency In Action

  • Monday, October 12th, 2015

    An important part of our Heritage Communications work is the writing of stories. In our case, books. When we were recently asked by a client to write the biography of a prominent member of the company’s founding family, we couldn’t Read more…

  • Monday, October 12th, 2015 On the first day of fall, Corona Extra teamed with internationally recognized street artists, Tracy Lee Stum and Julio Jimenez, to remind people that summer is a state of mind with a 250-square-foot, 3-dimensional beach scape in the center of New York's Chelsea Triangle, Wednesday, Sept. 23, 2015. The imported beer brand, invited street-goers to jump in the scene and have their photo taken to appear as if they are actually at the beach enjoying a cool beverage or floating in the refreshing water. (Photo by Diane Bondareff/Invision for Corona Extra/AP Images)

    With Corona Extra, it’s “Always Summer.” This fall, JSH&A was challenged to drive media coverage and consumer engagement for this quintessential summertime beer beyond its core summer selling season. Keeping the light-hearted brand personality and the newly embraced “Always Summer” Read more…

  • Wednesday, September 16th, 2015 Twitter app icon

    First and foremost, before launching a brand presence on any social media channel, it’s essential to determine that it makes sense for the brand, and that it will be supported with time and money. Detailed Manwich marketing measurement revealed that Read more…

  • Monday, September 14th, 2015 Former White House communications director Kevin Sullivan

    We’re thrilled to be featuring longtime JSH&A friend Kevin Sullivan. For years, “Sully” has been a wonderful resource for us and our clients, offering advice on all things media related. His new ebook, Breaking Through, is a must read. Thoroughly Read more…

  • Friday, May 15th, 2015 Corona de Mayo logo2

    While many consumers aren’t sure why they celebrate Cinco de Mayo (HINT: it isn’t Mexico’s Independence Day), over half of the US population celebrates, whether they’re of Mexican heritage or not. From parades to Chihuahua races or even just a Read more…

  • Monday, January 12th, 2015 Jim Beam_JSHA Team

    Serving as the last of the 2014 Distillery Days series of events, the Jim Beam Home for the Holidays dinner invited bourbon enthusiasts near and far to join the brand for a one-of-a-kind dinner experience with seventh generation master distiller Fred Read more…

  • Thursday, November 20th, 2014 Bosch Power Tools image

    What if you didn’t have to remove the battery from your cordless drill to charge it — instead, you could simply put it back in the case and it would be ready to go the next time you needed it? Read more…

  • Friday, October 17th, 2014 150th Anniversary Pic - Beam

    On August 25, 2014, the man behind the world’s No. 1 selling bourbon – James Beauregard “Jim” Beam – would have turned 150 years old. To celebrate the milestone and his pioneering spirit that became the cornerstone to the Beam Read more…

  • Wednesday, October 15th, 2014 Dremel collage 1

    This fall, the Dremel brand shook things up in the rotary tool category with the launch of the Micro 8050. The tool offered new features and first-to-market innovations that we knew crafters and DIYers would appreciate. But like many new Read more…

  • Wednesday, April 16th, 2014 2014-03_bbc-364

    At JSH&A, we’re story tellers at heart. When we got the call from Beam asking to help share the brand’s story with its national sales team, we enlisted right away. In fact, we helped the company train and deploy the Read more…