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Alexia

JSH&A helps drive awareness of Alexia’s premium, all-natural frozen potatoes, breads and side dishes through integrated traditional and social media programs. From the launch of the first “Reinvent a Classic” fry flavor campaign to managing the brand’s Facebook and Pinterest presence and and engaging with key food and lifestyle media around new product launches, JSH&A has inspired consumers’ inner foodie and enticed trial of the brand’s natural food options.