eNewsletter

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“Finally, something I can really use. Thank you for the newsletter”

“Thank you so much for the Dremel e-mail newsletter. Keep them coming!”

“Hooray and thank you for this newsletter idea. It’s great!”

 

Summary:

In an effort to build brand awareness and strengthen the relationship between Dremel® and its user base, JSH&A Public Relations developed a monthly eNewsletter campaign on behalf of Dremel, mirroring the look of the Dremel.com Web site.

Strategies:

• Showcase the versatility of Dremel through project ideas, usage tips and user commentary
• Include feedback mechanisms, incentive offers and contests
• Showcase the handiwork of Dremel users

Key Results:

• Grew list of interested consumers with an open rate of greater than 40 percent and more than 40,000 subscribers
• Positive consumer feedback