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  • Monday, June 1st, 2015 FTC Disclosure Guidance Social Media

    The FTC is now offering additional guidance on online endorsements. The group’s Frequently Asked Questions site, which answers common questions about how to disclose material connections between advertisers and endorsers, was updated last week to help both parties better follow Read more…

  • Tuesday, February 10th, 2015 shutterstock_186292982_Pew Study

    The headline coming out of the Pew 2014 Social Study is that Facebook remains by far the most popular social media site. For most marketers, this isn’t groundbreaking news. That aside, the study did reveal some interesting nuggets, including shifts Read more…

  • Monday, December 8th, 2014 shutterstock_219211636

    Millions of people (willingly) dumped ice on themselves, Samsung gave new meaning to the term “selfie” and the  NYPD learned how easily a simple hashtag can backfire. As 2014 comes to an end, we took a look at some of Read more…

  • Monday, December 1st, 2014 JSHA_slider-Social-Media-2015

    2014 was a busy year filled with highs and lows stemming from myriad cultural moments and global issues. And, as in recent years, the proliferation of social media helped spread these moments worldwide at record-breaking speeds. Marketers worked overtime monitoring Read more…

  • Wednesday, July 2nd, 2014 Boomer1

    Today, there are close to 80 million baby boomers accounting for the single largest economic group in America. According to the U.S. Consumer Expenditure Survey (CES), annually boomers spend $400 billion more on consumer goods and services than any other Read more…

  • Thursday, June 20th, 2013 Instagram Photo

    During an exclusive press event live-streamed to Facebook’s newsroom today, Instagram Co-Founder and CEO Kevin Systrom announced the official unveiling of video for Instagram. The announcement comes after a “leak” from an unnamed source on Monday (as reported by TechCrunch). Systrom Read more…

  • Friday, March 22nd, 2013 Federal_Trade_Commission_Building

    In March 2013, the Federal Trade Commission revised its online or .com advertising disclosure guidelines. Communications between brands and consumers have dramatically changed in recent years as a result of social media and more sophisticated mobile technologies. The FTC report Read more…

  • Tuesday, January 22nd, 2013 SocialVideoApps

    Smartphones have changed how consumers capture videos and images and share them with friends, family and colleagues. As the smartphone technology improves, this shift in behavior will only accelerate. The “old school” method of producing a video required a camcorder, Read more…

  • Monday, January 21st, 2013 Pinterest

    The tech media regularly publishes stories about the “next best thing” that just launched on the Internet. Among the numerous startups that launch, few survive.  Some do manage to break through the clutter and rise to the occasion.  This is Read more…

  • Monday, January 21st, 2013 Storytelling-iStock_000015344866Small

    What is the last brand message you can recall outside of a client or your own company?  Every day, the general public is bombarded with thousands of messages, on TV, online, in magazines, and newspaper…the list goes on. So, we Read more…