LIF™stylePR

Resources

• Iconoculture
• Nielsen
• PEW / Internet
• Scarborough Research
• TinderBox
• TrendWatching
• Yankelovich

JSH&A’s trademarked LIF^™style strategy brings new understanding to communicating with consumers. More than ever before, it is the critical Life Influence Factors, what we call LIF^™, that generate consumer preference and, ultimately, build brand loyalty.

LIF^™style strategies look at LIF^™ stages of the target consumer along with their attitudes, preferences, needs and community to better understand the driving forces that lead to purchase decisions. In other words, who are we talking to? What is important to them? What is unique to this audience? And, how do they communicate?

The focus and tone of a brand’s PR messages, along with communications delivery channels, must be strategically crafted to connect with the consumer’s LIF™style or risk being dismissed as “not relevant.” Today, an endorsement in a popular Mommy Blog such as “Club Mom” can be more influential than a placement in The New York Times.

The rewards are great. The cost for not connecting with LIF™ will be unsustainable.