Services

As a full-service marketing public relations agency, JSH&A is known for its LIF™style PR and integrated social media tactics for effective consumer communications. We’re also pros at event planning and product launches, crisis management and hard-hitting media relations. In need of a 360° public relations strategy? Call JSH&A, experts in designing creative public relations campaigns that deliver results.

LIF™style
JSH&A’s trademarked LIF™style strategy helps shine new light on smart, effective consumer communication by identifying the critical Life Influence Factors that drive purchase decisions and build brand loyalty. With LIF™style, we craft the messages and target the media that’s relevant to consumers and makes the connection between the consumer and the brand.

Social LIF™
Social media is revolutionizing communication from a one-way conversation – companies talking to their audiences – to an interactive dialogue in which customers actively engage with businesses on a new level. JSH&A understands how to listen to the online chatter and how to build online communities that connect with customers for enhanced brand equity and trust.

View our Social LIF™ packages for more information on how we can help.

ON MESSAGE
JSH&A Public Relations is pleased to introduce ON MESSAGE, a new division devoted to coaching clients on the art of message development, communications planning, media interview preparation and executive presentation skills.

Whether you are preparing to meet the press, address customers on YouTube or rally employees, ON MESSAGE will provide the comunications tools you need for success.

For additional details, please visit our ON MESSAGE section or contact Jim Kokoris.

360° Public Relations
Marketing public relations is no longer a two-way street – it’s a traffic circle with a multitude of access and exit points. At JSH&A, we know that the best way to reach consumers is through an integrated communications approach incorporating exciting new social media tactics with traditional media and promotional initiatives. 360° marketing builds energy from synergy across extended periods of time.

Never-Ending Product Launch
Good product launches never die, they gain momentum. Starting with buzz and excitement in anticipation of a new product launch, continuing with break-through media events that build awareness and trial, through online communities that feed fans and encourage loyalty, the Never-Ending Product Launch creates awareness and long-standing brand fanatics.

Events
Detailed-oriented to the extreme, JSH&A helps brands tell their stories with events that reporters talk about and clients rave about.

An ogre-sized event for McDonald’s Shrek Happy Meal®.

A larger-than-life fan photo mosaic launching Hershey’s Collector Edition Dale Earnhardt products.

A “Cash 4 Gas” promotion for PayDay Bar and Skor Bar.

JSH&A is an expert at planning and executing events in all sizes and shapes.

Contests
Contests tap into LIF™style attributes and generate excitement with consumers. Whether challenging consumers to submit videos, photos, recipes or heart-felt stories, such as our award-wining “America’s Longest Commute” contest for Midas and Weiman’s “Maid for a Year” essay contest, contests area a winning opportunity to connect with consumers.

Consumer Connections
The reasearch is clear: connect directly with consumers and you build brand support and loyalty. From planning chocolate-tasting house parties for Hershey’s Bliss™ to creating a monthly eNewsletter for Dremel enthusiasts, to product sampling with online bloggers, JSH&A helps brands form meaningful connections with consumers.

Cause-Related
Issues that matter to you matter to the consumers who support your brand. Whether building buzz for an auction of Hershey-inspired fashions created on Bravo’s “Project Runaway” to benefit the Young Survival Coalition, filling media mailboxes and magazine pages with pink products in support of breast cancer, or showcase Midas’ donation to the Make-A-Wish Foundation® on “The Ellen DeGeneres Show,” JSH&A directs consumers to take note and take heart for your cause.

Media Relations
The JSH&A media relations pros create dynamic news bureaus that strategically target key media with relevant messages. Whether a press release, spokesperson, media tour, MAT release, blog or podcast best conveys your story, our team knows the media and the tactics to get your message noticed. Editorial calendars are monitored, social media researched and beat reporters and bloggers followed to craft the right story for the right outlet.

Key Influentials
Winning over key constituents in today’s skeptical environment is an ongoing challenge. Whether it’s investors, employees, special interest groups, civic leaders or consumers, JSH&A has a proven track record of reaching the right people with the right message at the right time. Initiatives such as editorial board briefings, key influencer luncheons, public town hall meetings or one-on-ones, and carefully crafted communications materials help convey facts and positioning for critical constituents.

Crisis Communications
Crisis management is both a delicate art and dangerous science. One misstep can result in damaging consequences: depressed stock prices, disillusioned employees, diminished market share. JSH&A has earned recognition – and won praise – for our work defending our clients’ reputations and neutralizing constituent concerns during times of crisis.

Media Training
The JSH&A team of media veterans has trained scores of executives, brand spokespeople and celebrities, carefully crafting messages and sound bites. We know where the potential landmines are and the art of communicating a story with impact.

Speech Writing
A host of executives have counted on JSH&A for the right words when the spotlight is on. Whether writing for an audience of McDonald’s owner/operations from Latin America or a room of whiskey fans at the “Great Whiskey Debates,” JSH&A’s speech writing team has mastered finding the perfect voice, tone and personality to match the brand and event.