JSH&A Public Relations Earns Golden Honors From Publicity Club of Chicago

Agency Earns Five Golden Trumpets at 51^st Annual Awards Ceremony

Oakbrook Terrace, Ill. (May 21, 2010) – JSH&A Public Relations, a leading consumer marketing public relations agency with a national reputation for lifestyle PR and media relations, earned five Golden Trumpets at the Publicity Club of Chicago’s 51^st Annual Golden Trumpet Awards Luncheon. The awards honor achievement in public relations and communications across the Midwest.

“We’re proud to be recognized for our team’s innovative approach to strategic communications,” said Jonni Hegenderfer, CEO and founder, JSH&A Public Relations. “Whether we were conducting a multi-faceted program featuring diamonds for Hershey’s Bliss® chocolate, launching a new product such as Laphroaig® 25 Year Old Single Malt Scotch Whisky or giving away free gas and groceries as part of a Reese’s® Loves You Back™ promotion, 2009 was a watershed year for the agency.”

Hershey’s Bliss® Chocolate Share the Bliss™ Contest

JSH&A’s 360-degree public relations program in support of Hershey’s Bliss chocolate won in the ‘Marketing’ category for an integrated campaign using word-of-mouth, traditional media and social media relations. The multi-faceted program offered women the chance to experience the undeniable bliss of a 16-karat, $32,000 diamond necklace through the national Share the Bliss™ online contest. Five lucky women won the diamond necklace for two weeks and shared their experience through a blog on the Hershey’s Bliss chocolate website.

Spirited Investment Event

Through strategic media relations and a tasteful influencer’s sampling event titled “Market on the Rocks” held on Wall Street, JSH&A cut through media clutter of 2009’s recession stories and generated coverage in top publications such as USA Today, WSJ.com, Men’s Journal and many others highlighting Laphroaig 25 Year Old and Ardmore® 30 Year Old Single Malt Scotch Whiskies as an investment for the future.

Reese’s® Loves You Back Event

As consumers struggled to pay for necessities like gas and groceries, JSH&A generated news and drove ‘buzz’ for the Reese’s Loves You Back™ promotion, an on-pack, instant-win promotion to win cash for gasoline and groceries. Five top Reese’s-loving cities were challenged to prove their city loves the Reese’s brand the most through an online vote. The vote ultimately crowned Norfolk, Va., the No. 1 Reese’s-loving city in America. In return, the Reese’s brand loved Norfolk back with a gasoline and grocery giveaway event – giving away more than 3,000 gallons of free gasoline and $30,000 in groceries.

Dremel eNewsletter

Since its 2005 inception, Dremel’s monthly eNewsletter created by JSH&A has been a success among Dremel fans. In 2009, the newsletter emerged as a forum for two-way dialogue with consumers by featuring tool capabilities and innovative uses. As a result, the eNewsletter reached more than 65,000 Dremel fans each month, an increase of 62 percent over 2008.

Hershey’s® Kisses® Chocolates Launches www.KissesCookies.com

To help position Hershey’s Kisses Chocolate as an authority on holiday baking, JSH&A created an integrated public relations program to launch www.kissescookies.com – a one-stop-shop social networking site for holiday bakers and entertainers, that also offered the opportunity to host a Hershey’s Kisses Cookies exchange, 1000 parties were heldin homes across America just in time for holiday entertaining.

About JSH&A Public Relations

JSH&A is an award-winning public relations agency known for its trademarked LIF™Style marketing approach, Social LIF™ practice and issues management expertise. Celebrating its 20th anniversary, JSH&A is redefining strategic public relations with high-impact campaigns that build brands and corporate reputations. For more information, including case studies, and to view the company’s social media newsroom, visit www.jsha.com.