Life Fitness Names JSH&A Public Relations Agency of Record

Agency to Support Life Fitness Throughout 2010

Oakbrook Terrace, Ill. – March 1, 2010 – Life Fitness, the global leader in designing and manufacturing high-quality exercise equipment for fitness facilities and homes, has named Chicago-based JSH&A Public Relations, its public relations agency of record. JSH&A will provide media relations support for the company as it works to expand its presence among key consumer and trade media and constituencies in the health and fitness category.

To generate additional exposure throughout the social media space, JSH&A will continue to build excitement and online chatter driving attention to the brand throughout the year.

“We’ve developed a comprehensive media relations campaign to further catapult the brand into the health and fitness arena,” said Deanna Killackey, senior account supervisor, JSH&A Public Relations and Life Fitness account lead. “We plan to help Life Fitness further its mission of helping people live healthier lives by building awareness of its world-class products and services.”

Life Fitness joins an impressive roster of high-profile clients serviced by JSH&A Public Relations including The Hershey Company, Beam Global Spirits & Wine Inc., McDonald’s, Redbox Automated Retail and Robert Bosch Tool Company.

About JSH&A Public Relations:

Chicago-area based JSH&A is an award-winning public relations agency known for its trademarked LIF™Style marketing approach, Social LIF™ practice and issues management expertise. For more than 20 years, JSH&A is redefining strategic public relations with high-impact campaigns that build brands and corporate reputations. For more information including case studies and to view the company’s social media newsroom, visit www.jsha.com.