Livin’ and Learnin’ about New Year’s Resolutions

January 6th, 2009 | by: Deanna Killackey

It’s that time of year when everyone is talking about their 2009 New Year’s resolutions. And as conversations resume about weight-loss plans and better work-life balances, I imagine there are many people who would be better about their resolutions if they were more like DJ Gregory.

After a family member recently forwarded me the story of DJ Gregory, it made me think about my resolutions. Could I have the same determination, sense of possibility and understanding of my limits with my New Year’s resolution as Gregory has with his life? 

Born with cerebral palsy and tangled legs, Gregory’s parents were told he would never walk and would be confined to a wheelchair his entire life. Determined and filled with a personal quest to walk, Gregory overcame his challenges and in 2008 fulfilled his goal of walking every hole of every PGA golf tournament in 2008. Over 45 weeks, he walked 180 rounds of gold, 3,256 holes and over 900 miles! 

So here’s what I have to say about resolutions.  If you fall off the horse this year in your quest to accomplish your goal, get back up and try again. If you face emotional or physical pain in finishing, I encourage you to live and learn about Gregory and walk on.

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Livin' and Learnin' about New Year's Resolutions

January 6th, 2009 | by: Deanna Killackey

It’s that time of year when everyone is talking about their 2009 New Year’s resolutions. And as conversations resume about weight-loss plans and better work-life balances, I imagine there are many people who would be better about their resolutions if they were more like DJ Gregory.

After a family member recently forwarded me the story of DJ Gregory, it made me think about my resolutions. Could I have the same determination, sense of possibility and understanding of my limits with my New Year’s resolution as Gregory has with his life? 

Born with cerebral palsy and tangled legs, Gregory’s parents were told he would never walk and would be confined to a wheelchair his entire life. Determined and filled with a personal quest to walk, Gregory overcame his challenges and in 2008 fulfilled his goal of walking every hole of every PGA golf tournament in 2008. Over 45 weeks, he walked 180 rounds of gold, 3,256 holes and over 900 miles! 

So here’s what I have to say about resolutions.  If you fall off the horse this year in your quest to accomplish your goal, get back up and try again. If you face emotional or physical pain in finishing, I encourage you to live and learn about Gregory and walk on.

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Getting (Even More) Social in 2009

January 5th, 2009 | by: JSH&A

It seems like everyone is talking about consumers, companies and marketers “cutting back” on everything from holiday gifts to corporate budgets, so imagine my surprise when I read that many brands are adding more social media to their marketing plans in 2009.  As someone who is an advocate for a more conversational method of brands marketing to consumers, I say “hooray”!  

 

According to MediaPost and a new study conducted by Junta42, 56 percent of marketing decision-makers plan to increase their content marketing spending in 2009.

 

And that means more social media content.  In a survey of the most important products/tactics for those who are engaged in content marketing decision making, social media (not including blogs) resonated with 68 percent of subscribers, followed by e-newsletters/email (60 percent), blogs (56 percent), case studies (55 percent), online video (51 percent), white papers (46 percent) and microsites (43 percent).

 

To me, a consumer who just happens to be in a marketing field, this is great news.  It means that companies are finally going “all in” on the idea that consumers want to interact with their brands and are more likely to become brand loyalists if their favorite brands begin talking back.  I anticipate a rash of new corporate blogs (and probably a few scandals when we find out that the CEO of insert megabrand here isn’t actually writing the blog/responding to comments), Twitter accounts, Facebook profiles – the works. 

 

And if creating collaborative communities around your brand isn’t the answer to the marketing dilemma at hand, (and as a reaction to the whole “cost cutting” issue) – social media (done right) is cheap.  If a product or story is worth it, consumers (brand angels, loyalists, early adopters … whomever!) will do the work and spread the word for it, given the right tools.  Just another reason to “go social,” when the purse strings get tight!

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