Dr. Carl Sagan, the great American astronomer, author and television host of Cosmos: A Personal Voyage, often referenced the galaxy and its “billions upon billions of stars.” While JSH&A is a miniscule dot in the galaxy, we too have billions upon billions of 2011 media impressions to report in our agency’s universe.
Thanks to the great assignments from our clients, our astronomically talented staffers generated more than 34,500 media placements resulting in more than 4.5 billion impressions…and we’re still counting. With a wide range of traditional and online media – everything from O Magazine, to Reuters, The Today Show, Good Morning America, the NY Times, LA Times, the WSJ Speakeasy Blog and CocktailEnthusiast.com, Squawk Box, Better Homes & Garden DIY, Popular Science, Woman’s Day, Family Circle, Real Simple, Good Housekeeping, SHAPE and SELF magazines, Pro Football Magazine, People.com, etc., our 2011 PR campaigns connected our clients’ brands with both broad and target-specific audiences.
Then, of course, there were the Blogger s – Mommies, Foodies, Tool Guys, and others. We met them on their websites, on the phone and in person at events like BlogHer and Food Buzz. There’s no doubt we will look back at 2011 as the coming of age of this powerful community of “citizen journalists.”
While 2011 sadly said goodbye to both Oprah and Regis, it welcomed new personalities on the YouTube channel and opened up a new broadcast venue for PR campaigns like the Hershey’s Air Delight Product Balloon Launch and the launch of Hershey’s Kitchens YouTube Channel with more than 9,000 total views in the first six weeks. Justin Bieber is not the only star to launch on You Tube.
As we welcome 2012, we thank our great clients for the opportunities they give us. We greatly appreciate their partnership. Here’s to billions upon billions of amazing new placements in 2012.
Happy Holidays and a Happy and Healthy New Year!
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