As 2011 comes to a close, we wanted to take a look a back and highlight our favorite client campaigns. After an office-wide vote, the results are in – presenting the top JSH&A campaigns of 2011:
Hershey®’s Air Delight™ Chocolate Launch – JSH&A took the chocolate experience to new heights – literally – by hosting a sky-high hot air balloon tasting of new aerated Hershey’s Air Delight Chocolate for targeted media members, which also included a helicopter ride to and from the event with views of the New York City skyline. Editors representing 23 top-tier print and online outlets attended to taste the light and airy chocolate, helping to generate more than 59 million media impressions covering the product and calling the event “the most amazing experience ever.”
Alexia Foods “Reinvent a Classic” – Alexia launched “Reinvent a Classic II” where 22 top food bloggers were invited to create the next great Alexia french fry to be sold in stores. The top four fry flavors are now up for consumer vote on Alexia’s Facebook page at www.Facebook.com/AlexiaFoods. To date, media outreach to support the campaign has secured nearly 25 million media impressions with consumer voting open through March 30, 2012.
Twizzlers – To raise awareness of the Twizzlers® Landmark™ Summer promotion, JSH&A enlisted 10 parenting / family bloggers to embark on their own landmark summer road trip and share their stories from the road. The campaign culminated with a unique execution at BlogHer 2011, featuring replicas of three national landmarks created out of Twizzlers – The Statue of Liberty, Golden Gate Bridge and Seattle Space Needle! Not many campaigns get to have such fun creating a Twizzlers-mobile for families to drive cross-country, or build national landmarks out of the tasty treat.
Master Lock Master Mind – To generate awareness for the brand’s must-have back-to-school products and help students navigate the often challenging middle school years, Master Lock enlisted the help of the suave Master Mind and his know-it-all Little Sister. The memorable characters appeared in a series of online videos hosted on the brand’s Facebook page, along with a sweepstakes and call-to-action for consumers to submit their own perplexing school questions for a chance to have them answered in a video by the Master Mind and Little Sister. The program generated more than 139 million media impressions, more than 65,500 sweepstakes entries and helped traffic on the Facebook page grow by more than 61 percent.
Jim Beam- Spirits were high at the global celebration announcing that the newly named Beam Inc., now operating as a stand-alone pure-play spirits company trading on the New York Stock Exchange under the ticker BEAM. JSH&A partnered with the company to help kick off the celebration with a global webcast. More than 500 attendees were on-site at the Jim Beam Distillery in Clermont, Kentucky, with thousands of employees and friends of the company tuning in online to commemorate the milestone.
(No Ratings Yet)
Loading ...