Blog
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Tuesday, June 12th, 2012
I recently re-read an article on AdAge.com detailing the importance of creating content based on the channel the audience is engaging with. It reminded me that if you think of your audience as one large mass instead of a niche Read more…
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Thursday, December 8th, 2011
Content is king. Apparently, we can’t get enough of it. Agencies are appointing directors of content, brands are searching and maximizing every iota of it, companies are posting, uplinking and tweeting, volumes of it. The result? There’s a lot of content Read more…
