Blog
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Tuesday, May 7th, 2013
Remember the 15-page college term paper you waited to write until the night before it was due? How happy would you be if you were allowed to condense your main point into a video that lasted a mere six seconds? Read more…
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Tuesday, April 23rd, 2013
Even with its 140-character restriction, Twitter has become a powerful news service capable of reaching a worldwide audience instantly as events happen. The first source to announce the Boston Marathon explosions, Twitter immediately became the go-to point for individuals desperate Read more…
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Thursday, April 18th, 2013
With the terrible events in Boston this week followed by the explosion in Texas just last night, many social media managers have found themselves in “posting limbo” on behalf of the brands they represent. Obviously, we know that in the Read more…
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Thursday, March 28th, 2013
Coming off a year of great success celebrating its 100th birthday, Oreo has continued to lead the charge with outstanding social marketing communications. Beginning with the much talked about “dunk in the dark,” following the blackout at the “big game” Read more…
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Friday, October 12th, 2012
If your week was anything like mine, right now you’re reciting “TGIF” with your eyes closed and head on your lap! So, in the spirit of kicking off the weekend with some fun, I thought I’d share 10 amusing Twitter Read more…
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Monday, May 7th, 2012
Having recently returned from a meeting with my very smart IPREX partners from around the world, I’m slightly overwhelmed by my TO DO list and all of the insights we shared on the digital universe. One of our speakers, Paul Read more…
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Friday, February 24th, 2012
The latest PR Daily News Feed came today and included an interesting infographic from Infographic Labs. Check out the Twitter 2012 forecast!
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Friday, January 20th, 2012
Today, more and more consumers are turning to social media to communicate with brands. Long gone are the days when dissatisfied customers write hand-written letters of complaint – now, all they have to do is click ‘like’ on Facebook and Read more…
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Friday, December 16th, 2011
‘Tis the season for shopping and eating and predicting what will happen over the next twelve months! 2011 brought the proliferation of tablets, an abundance of QR code adoption, the evolution of Twitter and Facebook, and the introduction of Google+. Read more…
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Monday, May 16th, 2011
In an article amusingly titled #Winning on Twitter, Ad Age’s Michael Learmonth discusses ways certain brands are winning in the Twittersphere by tying Twitter ads to new product launches, incorporating links and sharing real-time news announcements. With more than 90 Read more…
