From the JSH&A Living Room

“Reports of my death have been
greatly exaggerated.”

Newspapers are dying…or so we think. According to analyst, John Morton, however, 70% of the nation’s more than 1,400 dailies are solidly profitable. I admit I had to read that sentence twice. I assumed that print media was in Stage Four and that funeral arrangements were being made.

This stat reinforces a recent JSH&A study that showed that the majority of women (84%) still get their information the old-fashioned way — through the print media. The study, which you can find here, concludes that if you want to cover all your bases when it comes to communication, cover all your bases. That includes strategies and vehicles that target social and traditional media outlets. This, no doubt, will change over time as the newspaper generation continues to age, but right now it’s a sound approach and an approach we’re recommending to our clients.

Jim Kokoris
President

Happenings at JSH&A

Here are some recent highlights:

• Reese’s Loves You Back National Promotion Kicks-Off with Free Gas and Grocery Event
• McDonald’s Launches Global “Ice Age: Dawn of the Dinosaurs” Happy Meal promotion with John Leguizamo at Ronald McDonald House of New York
• Redbox Featured in The New York Times and Associated Press
• Dremel Gets Social on Facebook, Twitter and YouTube
• Laphroaig Elevates Online Experience with Dedicated Social Networking Community

JSH&A Celebrates 20 Action-Packed Years

Beatles tribute band, “The British Exports,” and JSH&A staff, family and friends danced the night away in celebration of the company’s 20^th Anniversary.

The Social LIF™

Want to learn more about us and the work we do? Check us out on Facebook, Twitter and Flickr for client updates, event photos, media highlights and more.

JSH&A Personnel Announcement

After 13 years, Jim Kokoris, President, will be taking a six-week sabbatical from JSH&A. Sabbaticals are offered to any JSH&A employee with 10 or more years of “tenure.” Have fun Jim and see you after Labor Day!.