JSH&A 2009 Women’s LIF™
Media Habits Survey

In a national study of 500 women, JSH&A Public Relations found that women are migrating but not yet colonized when it comes to getting news. While traditional print and broadcast media sources are evolving, and clients are clamoring for social media and digital executions, the bottom-line is that all delivery systems must be integrated for a synergistic outreach that impacts the women’s market.

More than ever before, the current environment of media migration demands that marketers deploy 360-degree communication strategies specifically designed to reach the target market when and where “she” is listening.

According to the survey, 84% of women still read hard copy versions of their local newspapers and one out of three women (34%) read the paper daily. This compares to 53% of women who go online for news with only one in ten (12%) doing so on a daily basis and 47% never going to online news sources.

The study identifies four categories of women
in migration:

• Wired
• Transitionals
• Dabblers
• Grounded

If you are interested in learning more, a copy of the whitepaper “JSH&A 2009 Women’s LIF™ Media Habits Survey” is available for free download at www.jsha.com/blog/socialmedianewsroom.

JSH&A Earns Golden Honors from
Publicity Club of Chicago

JSH&A was recently awarded multiple honors in the Publicity Club of Chicago’s 2009 Golden Trumpet Awards program – a prestigious industry program honoring achievement in public relations and communications. JSH&A’s innovative media campaigns, which strategically leveraged a mix of both new and traditional media, earned the agency one Golden Trumpet and two Silver Trumpet Awards.

Programs included:

• Hershey’s Bliss Chocolate New Product Launch (Golden)
• “Cash 4 Gas” Consumer Promotion (Silver)
• (r)¹ New Product Launch (Silver)

Laura Dihel Celebrates Ten Years at JSH&A

JSH&A is pleased to announce Laura Dihel’s 10^th anniversary with the company. As Senior Vice President, Laura oversees new business development for JSH&A and strategic PR programming for high-profile clients including The Hershey Company, Spray N’ Wash and redbox. She is a graduate of the University of Illinois and has been instrumental in the success and growth of JSH&A Public Relations. To learn more about Laura’s background and interests, visit www.jsha.com/about-us/staff.

JSH&A Adds Katie Lundstrom

JSH&A recently welcomed Katie Lundstrom to the team as an assistant account executive. A recent graduate of the University of Missouri, Katie will assist in program development, event planning and execution for such JSH&A clients as The Hershey Company, redbox and Spray ‘N Wash. Katie currently lives in Western Springs and loves watching the Chicago Cubs.

“Life’s A Beach” –
JSH&A 20th Anniversary Bash

JSH&A is throwing a party as we kick-off our shoes and celebrate 20 wonderful years in business. Join us for a day of amazing food, fun entertainment and terrific company on Saturday, July 18 in Grand Beach, Michigan. Click here for details.